Timberlake Open Bringing SexyBack to the Fall Series

Justin Timberlake will join the Fall Series next year. Some may remember that in the spring Timberlake said he would like to play in a PGA Tour event. Fortunately we won't have to watch a 6 handicapper playing on TV. Timberlake's role will be as a tournament host, a la Bob Hope and Bing Crosby.

His event will be what was this year the Frys.com Open (not to be confused with the Fry's Electronics Open). It will take place from October 13-19, 2008 in Las Vegas. The name of the event is even ridiculous in these day of multiple corporate sponsors, as it will be called the Justin Timberlake Shriners Hospitals for Children Open, which leads me to wonder what was wrong with simply the Las Vegas Invitational?

The tournament will have Timberlake and a concert. Problem is that it still won't have any of the top players. I am guessing the teenage girl demographic is not going to help ratings on the Golf Channel for the tournament.

I have nothing against Timberlake, but this makes post-FedEx even less relevant in my eyes. This leads me to believe even more in my hypothesis that the Fall Series could be gone soon - if Tim Finchem and the tour brass don't make some changes to the FedEx Cup and/or the current Fall Series.